Business Model
A home care franchise focused on the numbers
The home care market is rapidly growing, driven by an ageing population and ever increasing demand for high-quality care services.
With a Blossom Home Care franchise, you are set up to build a large, multi-office home care business, targeting both private clients and lucrative public sector niches.
Our business model is honed on efficiency and profitability. With an industry-leading 48% gross margin, we focus on clever cash flow management to ensure your business remains financially healthy and scalable.
Read on to discover how our proven business model works and the exciting journey you will embark on as a Blossom franchisee.
Your Blossom business journey
Launch
Start your first office and commit to investing in rapid growth
Growth
Scale up with a mix of local authority and private clients
Scale
Open your second office and repeat the process
Extend
Add your third office and consider adding another territory
Exit
Exit the business with a valuable asset to sell, or hand on as a legacy
Your Blossom business journey
Launch
Start your first office and commit to investing in rapid growth
Growth
Scale up with a mix of local authority and private clients
Scale
Open your second office and repeat the process
Extend
Add your third office and consider adding another territory
Exit
Exit the business with a valuable asset to sell, or hand on as a legacy
Establishing your first office
Your journey begins with opening your first office in your designated territory, which is strategically sized to support up to three offices.
Backed by our training and support, and the weight of the multi award-winning Blossom brand, you will establish yourself in the area and earn your first clients.
You will be delivering first-class services to well-heeled private clients who are willing to pay premium prices for premium care. To attract the best carers and clients, you will need to insist on paying more than competitors and investing in marketing to grow your business.
Get this right and you will scale up quickly.
From one office to multiple locations
Our model is designed to be scalable.
Once you are fully established, you will have the confidence to expand to up to three offices within your initial territory. This growth phase is supported by our comprehensive training and ongoing in-territory business growth mentoring.
You then have the ability to build a truly large and influential home care business by adding one or two more prime franchise territories to your portfolio.
We’ll be at your side every step of the way on this journey.
What sets Blossom apart
A multi award-winning, nurse-led premium home care brand, Blossom Home Care stands out from all other providers thanks to our unique, holistic approach to care.
Key to this is our unwavering commitment to delivering minimum 50-minute care visits for all private clients. This approach ensures your staff can provide comprehensive and genuinely compassionate care, enhancing client satisfaction and justifying premium pricing.
This approach also means you need fewer staff and managers compared to other businesses with similar sales, leading to better ROI and drastically reduced HR issues.
What it takes to succeed
To be successful with your own Blossom Home Care business, you need to be money-motivated, commercially minded, and ready to embrace challenges.
It is crucial to start with the ultimate aim of building a large, multi-office care business. This vision will transform your venture into a significant asset that delivers a very healthy income stream and an excellent work/life balance.
Essential to succeed are:
Character and mindset
You should have bags of enthusiasm, a positive, can-do attitude, and compassion for your clients and their loved ones
People management
Success in this business requires strong people management skills to lead and motivate your team
Financial motivation
Being driven by financial success and the potential to constantly expand will motivate you to achieve your business goals
Marketing investment
This is essential to growing your client base and scaling your business quickly
Commitment to quality
Focus on delivering first-class care, investing in your staff, and never compromising on the service you provide
